Candle Scoring Standards
Candle Scoring Dimensions
Nearly 48% of complaints for the candle category are fragrance-related, and 28% involve poor burning performance, so the weight for avoiding common defects is set the highest, followed by the durability weight representing long-term use reliability. Consumers focus on specific features such as fragrance and burning effect when purchasing, so the authentic praise weight is moderate, and the recommend rate weight is the lowest, which conforms to the actual decision-making priority of users in this category.
Weight Distribution
| Dimension | Weight | What It Means |
|---|---|---|
| Complaint Avoidance | 40% | Lower complaint rate โ higher score |
| Authentic Praise | 20% | More specific praise โ higher score |
| Durability | 25% | Better long-term reliability โ higher score |
| Would Recommend | 15% | Higher “would buy again” rate โ higher score |
Bonus Keywords (+3 points each)
Reviews mentioning these features get a score boost:
- long burn time
- pleasant fragrance
- realistic flicker
- true to description
Penalty Keywords (-5 points each)
Reviews mentioning these issues get a score penalty:
- damaged delivery
- weak fragrance
- uneven burn
- not as described
- irritating scent
How to Use This
When evaluating candle products, prioritize products with:
- Low complaint rates in the top pain point categories
- High authentic praise rates (specific, not generic)
- Strong durability signals from long-term users
- Positive mentions of: long burn time, pleasant fragrance, realistic flicker
- No mentions of: damaged delivery, weak fragrance, uneven burn
โ ๏ธ Scores are derived from AI analysis of verified Amazon customer reviews, not physical testing. See full methodology .